The Metadata is the Message.
By empowering publishers with modern metadata tools, GiantChair helps publishers optimize their online catalogs and sell more books, both paper and digital. The GiantChair hosted metadata management system enables publishers with ready to go solutions for presenting their books on the web, on paper and on CD. Publishers update and enrich one centralized copy of their catalog, and it keeps itself up to date everywhere it needs to be. Books benefit from a well referenced, attractively presented web site which is ready for direct e-commerce. Publishers use our platform to promote their books to an interested readership through targeted mailing lists associated to book categories. At GiantChair, we focus on providing reliable technology specifically designed for book publishers, so that publishers can concentrate on their content and marketing.

Publisher Controlled rich Metadata.
When equipped with the appropriate tools, publishers are naturally the most qualified and motivated source for metadata enrichment. Ranging from quality prosiac descriptions, to author interviews, press clippings, readings and video presentations, book publishers are proactively taking the steps of enriching their own stuctured metadata that can be shared throughout the supply chain via Onix feeds.

Better Metadata in more places equals more Sales.
The Internet has become the natural medium for exchanging book metadata between the various members of the supply chain as well as within the emerging landscape of community-based marketplaces. The time has come for publishers to position themselves as the authoritative source of the metadata for each ISBN constituting their catalogs. GiantChair empowers publishers with their own online database that is constantly beaming out structured metadata for each title, through Onix streams, RSS channels, web sites, CDs and more.